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The matter is finally settled: Andrea Riseborough will receive her Oscar nomination.

Following a week of controversy, the Academy of Motion Picture Arts and Sciences convened on Tuesday to assess whether the intense social media campaign was contributing. Riseborough’s stunning Best Actress nod “To Leslie,” a little-seen independent film, adheres to the organization’s guidelines. While the academy did not find a reason to revoke the nomination, it did find fault with unspecified “social media and lobbying campaign strategies” and announced it would address those concerns with the responsible parties.

“Based on this review, elements of the regulations need to be clarified to create a better framework for a respectful, inclusive and nonpartisan campaign,” Academy CEO Bill Kramer said in a statement, adding that the changes will be implemented later. This is the end of the awards cycle.

Although Riseborough’s performance as a struggling alcoholic after winning the lottery in “To Leslie” won praise from critics, it earned little on its own. Less than $28,000 During its limited theatrical run.

The 41-year-old English actress surprised the public Nomination for Best Actress Last week – with Ana de Armas, Cate Blanchett, Michelle Williams and Michelle Yeoh – drew attention to the unusual motivation behind it.

Just as voting for Oscar nominations began, dozens of prominent actors took to their personal social media accounts to share praise for the low-budget film and its lead actress. Actress Mary McCormack, wife of “To Leslie” director Michael Morris, reportedly coordinated much of the effort by personally encouraging people to view and share their thoughts online.

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Several posts contained similar language, including a now-viral phrase describing “Too Leslie” as “a little picture with a giant heart.” Gwyneth Paltrow He posted a photo on Instagram Demi Moore, she said, stands by herself alongside Morris and Riseborough, “to win all the awards that have yet to be discovered.” Edward Norton wrote in a rare record Riseborough gave “one of the most fully committed, emotionally deep, physically harrowing performances I’ve seen in a while.” (Norton though Said before (via a rep he hasn’t posted about the Oscars.)

Blanchett, herself, is an Oscar frontrunner gave Riseborough a shout In his Critics’ Choice Awards speech.

Riseborough has worked steadily over the past two decades, appearing in the Oscar-winning dark comedy “Birdman,” the political satire.Death of Stalin” and many other horror films. Although actors often praise their peers in public, impressions of her performance in “To Leslie” spiked significantly in the second week of January — the time when Oscar nominations are voted on. Actress Frances Fisher at one point went so far as to share several posts about Riseborough Addressed the Actors Branch of the Academy Directly and write a detailed description of the voting process.

TCM host and Entertainment Weekly Awards reporter Dave Garger said that while he believes the controversy over Riseborough’s nomination is overblown, the Academy is “smart to deal with this and understand how social media is changing the game.” Matthew Belloni, the former editorial director of The Hollywood Reporter who co-founded the media company Puck, said that calculating Oscar campaigns in the social media age is the “biggest legacy” of failure.

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“There’s a whole economy around the Oscars, and it’s based on the legitimacy of the awards,” Belloni said. “If the awards are tainted by this cronyism, it will affect their legitimacy. This is something the Academy needs to address.

Of course, he added, “there’s been a cronyism to the Oscars since the second year they gave it.”

The academy became more transparent about its inner workings #OscarsSoWhite Setback in 2015, Board of Governors a year later announced his goal Doubling the number of “women and miscellaneous members” in the voting system. Last year, Janet Yang was elected president As detailed in a news release During that time she was “instrumental in launching and advancing many Academy initiatives in membership recruitment, governance and equity, diversity and inclusion.”

Much of the criticism directed at Riseborough’s nomination was viewed as a slight against Viola Davies (“Woman is king”) and Daniel Detwyler (“up to”), each nominated for major Pioneer Awards. Many industry experts have argued that while the Academy certainly has a way to go in terms of recognizing black talent, that is a separate conversation about Riseborough.

“Even casual film fans are conditioned by these high-profile awards shows that are televised and reported. [idea] At a certain point, certain artists have earned a spot in the Oscar race,” Karkar said. “These are all different voting systems and different people. Just because someone got three other nominations doesn’t mean he’s automatically going to get a fourth.

The Oscars use a ranked-choice voting system in which Academy members shortlist their preferred awardees. This allows for a shorter gap between those who snag a nomination and those who miss out. A majority of voters chose Blanchett (“Warehouse”) or fellow frontman Yow (“Everywhere and everything at once”) as their No. 1 choice for Best Actress, for example, would have had a very slim chance of getting one of the remaining three slots. Because a small number of votes made the difference, either Davis or Detwyler finished sixth. Riseborough could have easily “out-spent” competitors like Olivia Colman (“Empire of Light”) or Jennifer Lawrence (“Land bridge“).

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Riseborough has in some ways become a scapegoat for the Academy’s own failures, suggested Melissa Silverstein, founder of Women and Hollywood, an effort to address gender diversity and inclusion in the entertainment industry. Silverstein described Riseborough as “someone who has labored under the recognition she deserves for decades” and said it was unfortunate that “in a year we’ve had incredibly extraordinary black women in leading roles.”

In an ideal world, according to Silverstein, there would be room for more actresses to be recognized.

“It’s a multi-million dollar game and we’re all a part of it,” he said.

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